My name is Dan Sherrington and I am a professional copywriter based in South Wales but working with clients all around the world.
When I first started out in my freelance career, I worked with a huge variety of brands, from language schools and international hotel chains, to local businesses, tech companies, and start-ups. I learnt a lot along the way and made some fantastic contacts, but things really took off for me when I worked on my fist project with The Franchising Centre in 2018.
I immediately hit it off with this amazing team and soon became their go-to guy for all manner of projects related to franchising. In 2025, I joined them as a consultant and their Head of Franchise Storytelling, and have made the wonderful world of franchising my big focus ever since!
- 15 years’ professional copywriting experience
- 8 years’+ franchising experience
- Consultant & Head of Storytelling at The Franchising Centre
- British Franchise Association Advisor Membership
- Member of the ProCopywriters Alliance
I bring professional expertise, industry knowledge, and a proven track record of helping franchise brands tell their stories effectively. My approach combines creative storytelling with strategic thinking to deliver copy that not only sounds great but drives real business results.
